ABOUT THE PROJECT

The Google Partners team wanted to build excitement for the next phase of the Elevator Program while expanding on the space travel theme that was used in the initial phase.

While we understood the merits of a pragmatic listing of membership benefits, we took the liberty afforded to explore a more playful way of articulating this intent. We wanted to provide an immersive experience to not only mirror the team’s ambitions moving forward, but also to create excitement for the recipient of this mailer.