ABOUT THE PROJECT

The rise of digital, and the increase of information it has provided us with, has reshaped our path to purchase. This project focuses on the digital marketplace and women in Asia. It speaks about the key concepts that lead to the change in the consumer’s path to purchase and its effect on Asia’s online purchasing habits. We were engaged to convey these messages through a book with supporting infographics, graphs and illustrations.

In addition to the physical form, the book was also made available for online viewing.