Unlock Your Business With Google
- CLIENTGOOGLE
- PROJECTUNLOCK YOUR BUSINESS WITH GOOGLE
- DELIVERABLESDIRECT MAILER, DIGITAL ADS, WEBSITE
ABOUT THE PROJECT
While brands do spend a lot on advertising, they do not see the value of advertising online. We were tasked to get high potential brands in SEA to start advertising with Google AdWords.
Here are the execution routes we took to show how much potential digital has for them and get them to interact with the product.
DIRECT MAILER
We designed and manufactured a one-of-a-kind lock box that only opened upon entering the top 3 search words in the country. We offered agencies a clue to search a specific phrase on Google. In this exact search, we placed an ad that gave the code and led them to the campaign’s website. The box contained playful fact cards, which showed the power of digital advertising with hard hitting numbers.
ADS
To maximize the impact of the campaign, we also created playful animated ads that highlighted the most important facts of the campaign and re-marketed them to the visitors of the site in the cases they did not convert on their first visit.
