ABOUT THE PROJECT

We were presented with the alarming information that the world is on a course for 67% loss of biodiversity by 2020. Contributing factors include the public’s unawareness of the concept of biodiversity as well as their general perception of their inability to reverse this cataclysm as individuals.

We partnered with WWF International to create awareness by connecting people to a global conversation about biodiversity. A website was designed to collect data that proves an increased awareness and understanding around biodiversity from 2018-2020. This is done with the intent to impact global policy for a clear course of action in 2020.