ABOUT THE PROJECT

The aim of this project was to get more agencies across SEA to sign up for Google Partners, so that they could become advocates for Google AdWords. The problems, however, were identifying the kind of agencies they were as well as addressing the needs and challenges they faced.

1. Awareness was raised for this program through rich media ads, where the viewer would self-identify the type of agency they worked for. This facilitates efficient targeted messaging.

2. The viewer would then be directed to a dedicated website through a customized journey depending on the type of agency/company they worked for. Here they were highlighted valuable points to start promoting how they were using AdWords with their customers.

3. Agencies that signed up for the program were also invited to events in their country. They would get to personally meet Googlers to start them off on the right foot. Considering the amount of information that had to be conveyed, an interactive DM was designed to retain their interest and attention.