The Dragon Chamber
- CLIENTTHE DRAGON CHAMBER
- PROJECTTHE DRAGON CHAMBER IDENTITY + BRANDING REFRESH
- DELIVERABLESIDENTITY REFRESH + SOCIAL MEDIA + PACKAGING + PROMO MATERIAL
ABOUT THE PROJECT
The Dragon Chamber is a food and beverage establishment with a secret entrance through its coffee shop facade. We were engaged to build their online presence and assist with basic collateral to get things in motion at their new location. As we moved forward, we found ourselves getting more hands on with the overall visual identity of the restaurant, which we warmly welcomed.
LOGO REFRESH
Earlier we mentioned the importance of refining the Chamber logo. This can be seen in its application throughout the printed material, where we used the logo’s bold lines as textures in the backgrounds.
PRINTED MATERIAL
We worked closely with Norman, the Chamber head honcho, with the building of the Chamber visual identity. From the selection of the material and binding on the menus, to the overall artistic tone.
By virtue of being a speakeasy restaurant, dark overtones drove the artistic direction of The Dragon Chamber. For instance, the name card was largely influenced by Norman’s study of the graphics used in membership / greeting cards by secret societies back in the day.
The cult movie, Enter The Dragon, was used as our proposition as both a nod to Chamber’s approach in paying homage to popular culture as well as it’s intent of inviting the customers into its secret chamber.
SOCIAL MEDIA
The creative liberty given, combined with the productive relationship the creative team had with the Chamber folks, proved to be driving factors in the production of work that went beyond the agreed scope. Some of these works can be seen in posts we curated for the social channels.
